You've seen me in
Join lawyer and business strategist, Heather Hubbard, from September 14-17 to learn the same buyer-journey framework top agencies use for the world's biggest brands, sized for your business.
Consider this your invitation to get your business in bootylicious shape. 😉
Business STRATEGY THAT Never GoES Out of Style
That's what this year's Business Bootcamp is all about. The timeless framework underneath every trend, so you can make them work for you instead of exhausting yourself trying to stay relevant.
Learn buyer behavior.
Leverage trends.
Skip the noise.
One thing is certain: the trends are going to change. But the fundamentals behind them won't. When you understand what moves people, you can pick and choose the trends that excite you and confidently let go of the rest.
While everyone else is chasing what's hot (without understanding why or how it supports their business), you can get dialed in and build something that lasts.
Because unless you're just looking to be an influencer that's here today and gone tomorrow, you need a strategy that's as sophisticated and knowledgeable as the service you offer.
(And sometimes come back again... hello, 90s fashion!)
Trends come and go
The top agencies working for the biggest brands in the world use the same framework I'll be sharing in the Business Bootcamp. They use it before they launch any campaign because it's the thing that actually works and converts.
This cheat sheet isn't a secret, but how to use it regardless of budget or brand size seems to be lost on most small businesses. (I'm about to change that!)
Whether you're a consultant, realtor, med spa owner, lawyer, or online business owner, if you're providing an amazing service and want more awesome-fit clients, you need to understand how to find new buyers and move them through each stage.
The 6 Stages of Buyers isn't a lesson you'll learn once and move past. It's a cheat sheet you'll come back to time and time again.
Whether you're thinking about launching a business or you've been in the game for 20 years, the Business Bootcamp will be simple enough to implement immediately and deep enough to reveal gaps in your strategy.
THE CHEAT SHEET THAT GETS YOU OUT OF FEAST OR FAMINE MODE
What you'll be
learning each day
If your marketing and sales strategy doesn't have a plan for each buyer stage, you're leaving money on the table — no matter how many trends you're keeping up with.
6 Buyer Stages
How to get in front of the people who have no idea who you are yet and no idea how much you could help them.
Buyer Stages 1 & 2
Show Up & Show Out
How to educate and nurture your best-fit prospects until it's obvious you're the right choice for them.
Buyer Stages 3 & 4
Love on Your Leads
How to move a buyer from interested to client without being sleezy, cheezy, or annoying.
Buyer Stages 5 & 6
Get Your Money, Honey
Join from anywhere. Can't make it live? Replays are available for 24 hours (unless you sign up for the VIP option and then you get them until the end of the year.)
Live Virtual Trainings
Why You’re Going to Love This!
This won't be stuffy and corporate, and it won't be gross bro vibes either. It will be insightful, hopeful, and fun. Because women just do it better...
Fun & Uplifting
Known for real talk and practical solutions, I won't bore you with fluff or hold back. You'll get my honest thoughts on what's most important in today's market.
No Gatekeeping, No Fluff
Hi, I'm Heather!
I spent over a decade as a lawyer and partner at one of the largest law firms in the U.S., representing large media companies and celebrities in television, film, and music.
With an entrepreneurial spirit I couldn't ignore, I decided to walk away from practicing law to start my own consulting business.
For the past 12 years, I've been a speaker and business strategist for Fortune 500 companies, startups, and service-based businesses.
I'm best-in-class with a little bit of crass because I believe business should always be fun!
Meet your mentor
Get an extra hour each day, the chance for hot seats, replays for a year, and priority access to the 2027 All In Mastermind. Only $197.
Elite Training
Two ways to join
- 4 days of live virtual training from 1-1:45pm CDT
- 4 days of VIP-only Zoom calls for deeper exercises, Q&A, and hot seats from 2-3pm CDT
- Replays of live trainings and VIP-only Zoom calls until December 31, 2026
- VIP ticket price can be applied to Growth Accelerator if join by October 1
VIP
- 4 days of live virtual training from 1-1:45pm CDT
- Replays available for 24 hours
Basic Training
"Heather brings the best of the best together. Not only is she an inspirational force of nature who helps you think differently about what you're doing, but she gathers the kinds of people that will up level your thinking and your business.” — Mike Ganino
"This has been a great week. Lots of work to be done for sure but all the exercises have been great for focusing me. I can see myself returning to them often ”
—Victoria Hudson
“Heather is experienced, approachable, and the real deal. It's obvious she not only talks the talk, but walks the walk!"
- Jennifer Johnson
“I realized that I never really had a plan and was throwing spaghetti at the wall for years, but now I have a new take on evaluating which buyers I want to pursue.” —Holly Powell
