So why does it feel so hard?
You're brilliant, ambitious, and ready to build something incredible.
using traditional business tactics that make your skin crawl. Meanwhile, you're trying to build something meaningful without compromising your soul.
You're watching others with less integrity and expertise blow past you
You've consumed every podcast and course because you're scrappy and wicked smart, but it just leaves you feeling overwhelmed without the results you’re looking for.
You're exhausted from trying to figure it out alone.
Every business guru has a different "proven system" that worked for them, but it’s not working for you. Now you’re wondering if you got duped or if you just don’t have what it takes.
You're drowning in conflicting advice
and never have focused time to build what you're envisioning. Whether you're scaling from six figures or launching your dream business, there aren't enough hours in the day.
You're juggling a million priorities
Those who understand your background, your vision, and what you’re trying to build. Plus, business is way more FUN when you’re not going it alone!
You need a strategic advisor and amazing group of professionals turned entrepreneurs in your corner.
You don't need more courses or motivation.
HERE'S THE TRUTH
Your business feels aligned and unstoppable because it leverages your natural genius while staying true to your values. You're not trying to be some bro-marketing version of yourself. You’re being authentically you and making bank doing it.
You'll know you're crushing it when...
You're genuinely excited to talk about your business instead of downplaying it or keeping it secret. You can explain your value with the kind of confidence that makes people say "Where do I sign?"
Your efforts create real impact AND real money. You're not choosing between profit and principles. You're proving that doing good and doing well aren't mutually exclusive.
ASHLEY STORM
"After our first in-person meeting, my husband shared that I accomplished more in one month than over the past year. It was true. Joining the mastermind is the one thing that has catapulted me forward; it gave me the structure and ability to focus. Heather gave me the encouragement I needed to step out there."
What happens when you stop trying to do it like everyone else:
ROBIN PETTIS
“The mastermind was a complete game changer for me personally and for my company! I stopped letting fear hold me back, changed my mindset, expanded my team and brought on more new clients.”
MEAGAN MARTIN POWERS
"The mastermind has been amazing and impactful. You really figure out the best next steps based on what you want to accomplish and then are held accountable to do what you say you are going to do, believing in yourself and making it happen. It's been transformative."
STACEY KOJU
"One of the biggest takeaways has been learning how to more precisely articulate what it is that I do in a way that makes sense for other people who might want to hire me. Also, thinking outside of the box in terms of marketing. The creativity and brainstorming that happened was amazing and helped me to do new and innovative things that actually resulted in new clients."
when other programs leave you hanging
Why the All In Mastermind Creates Results
No more trying to squeeze yourself into someone else’s blueprint for success. You get strategic guidance designed for your exact situation. Because if it doesn’t support your life, what’s the point?
Strategy That Actually Fits Your Life
#1
We focus on what actually makes money while staying true to your values. No sleazy tactics, no ethical compromises, no pretending to be someone you're not.
Revenue Without Compromise
#2
Everyone here understands that business is personal, impact matters, and success looks different for everyone. Strategic input from people who share your worldview? Revolutionary.
Community That Gets The Assignment
#3
Real-time strategic feedback on your actual business from a visionary strategist and other brilliant minds. No generic advice from people who've never walked in your shoes.
Your Dream Board of Directors
#4
You're building something that matters and you deserve a strategy as revolutionary as your vision.
When you join, you get strategic guidance that actually fits your life plus a community that functions like having the world's most badass board of advisors.
Because you deserve strategic support that matches your sophistication AND your values.
That’s why I created the All In Mastermind.
As a former BigLaw partner who walked away from traditional success to build something real, I know what it's like to want more than just money. You want meaning, impact, and the freedom to do business on your terms.
You want to work with someone who understands business strategy and professional ethics, not from the so-called "experts" who are simply good at marketing to the masses. You don’t want to be sold playbooks based upon traditional models that don’t understand your world or your values.
I created the All In Mastermind for high-achievers who don’t want to play by the old rules
If you're ready to stop trying to fit into someone else's version of success and start building something that's unapologetically YOU, this mastermind will help you do it without burning out or selling your soul.
more profitable
more authentic
more fun
more inclusive
ONE THATS...
of what successful business looks like.
Together, we're
The All In Mastermind Process
After each cycle, we celebrate wins, learn from experiments, and identify what to focus on next - always with the goal of increasing revenue while staying aligned with your values and having way too much fun.
Refinement
Over three 4-month cycles, you implement your strategy while getting targeted feedback from me and your mastermind family on your actual business assets. Real support, real results.
Action
We design a strategic plan based on your unique strengths, values, and vision (not some cookie-cutter template). Your brand, offers, positioning, and messaging get to be as authentic and badass as you are.
Clarity
Direct line to me for strategic guidance when exciting opportunities (or unexpected obstacles) arise between our bi-weekly group calls.
Voxer Access for Strategic Emergencies
Twelve months to grow your business with ongoing guidance, accountability, and input from other brilliant people who think strategically and care deeply.
Full Year of “Board of Advisors” Support
January in New Orleans and July in Banff, Canada. Think strategic intensive meets adventurous yet luxurious trip meets the best friend group you've ever had.
Two Epic In-Person Experiences
Limited to 12 ambitious high-achievers so you get personalized attention from me PLUS game-changing input from others with the same high standards as you.
Surround Yourself with Greatness
Bring your real work for real feedback from people who understand your goals and share your values. No boring presentations - just focused support on YOUR business.
Bi-Weekly Strategy Sessions That Don't Suck
Have an actual strategist looking at your business to analyze your specific situation, spot opportunities you’re missing, and map out your path forward.
Direct Access to My Strategic Brain
(Prepare to Have Your Mind Blown)
Your Complete All In Mastermind Experience
Diana Maier
"Heather has incredible vision and she advocates for the female entrepreneur to be a whole being! The mastermind is a wonderfully affirming experience when needed, a reality check for things you need to let go of when called for, and a fierce sisterhood in a day/age when that's all too rare. We all got crowns!
Autumn Witt Boyd
"Heather really shines on strategy and helping you figure out how to actually achieve all those crazy dreams you might think are impossible, and then the group members support and encourage you along the way. If you've got a big goal and can't figure out how to make it happen, this mastermind group will help you get there."
Vonne Jacobs
“The high-frequency vibes you get when you're in a room full of bad-ass women who are committed to taking themselves on - POWERFUL!”
Most programs are designed by and for people who don't share your professional background or understand your world. The All In Mastermind works because the strategy is personalized, the community gets your vision, and we focus on sustainable, joyful success.
"I've been burned by business programs before."
Focusing on revenue-generating activities is literally what we do. The right strategy prevents you from wasting months on tactics that don't work for someone like you. Having the right strategy is the difference between spinning your wheels and actually making more money.
"I need to make more money first."
Growth takes time, especially when you're building something meaningful instead of just chasing quick wins. The biggest transformations happen when you commit to the full strategic process rather than looking for shortcuts. Your vision deserves more than a surface-level approach.
"I'm not sure about committing to a full year."
Perfect. If you had it all figured out, you wouldn't need the mastermind. As long as you know what your business is about, we can help you build it. Lack of clarity as to what will work best isn’t a weakness. You just need strategic support from an advisor who can see what’s possible and how to make it happen.
"I'm still figuring out my exact business model."
If you’re having these thoughts, listen up:
Why Work With Me
Why Work With Me
I was a partner and practice group leader at one of the largest law firms in the U.S. before starting my own business 10 years ago. I know what it takes to succeed as a professional and entrepreneur and I’ve helped hundreds of ambitious professionals do the same.
Proven Strategic Expertise
Your business should enhance your life and contribute to positive change. I focus on sustainable success that considers your whole identity. Money is great, but we don’t put profits over people (including ourselves).
Values-Driven Approach
I attract the most brilliant, generous people who believe business can be a force for good. The relationships you build become lifelong strategic partnerships that extend way beyond our year together.
The BEST Community in the World
If you're ready to stop trying to succeed in a system that wasn't built for you and start building something unapologetically yours, apply today.
