Persuasion through storytelling

If you want to be more persuasive, you need to tell a better story.

Whether you want to convince a jury, your boss, or a potential client, telling compelling stories matters.

This is especially true in marketing and sales.

Regardless of your profession or the services you sell, people resonate with brands that have an emotional connection. And that connection is easy to create when you draw people in with stories.

For many professionals, it can be easy to focus on your intelligence, experience, responsiveness, and customer service. But that will only get you so far.

Your potential clients want to connect with you and understand what it would be like to work with you well before they sign an engagement letter.

If you think creativity and storytelling are just for artists and writers, think again.

It’s for anyone who wants to be more persuasive!

On today’s Hustle & Flow podcast, my special guest Mike Ganino shares how he’s used powerful stories to build multiple successful businesses, lessons we can learn from Taylor Swift’s branding genius, and the many ways in which you can use storytelling to improve your business.

Mike and I are two peas in a pod so we might have had a bit too much fun recording this episode for you 😊 If you’d like to start your morning off with some good stories and lots of laughter, listen HERE!